Carrefour Taichung

on Jun 18 in shopping

Carrefour was founded in 1959 in France. In 1963, the first hypermarket was opened in France. In 1999, it merged Promodes and became the first in Europe and second largest retail group in the world.

The eye- catching red/blue/white logo of Carrefour seems simple but meaningful. The logo contains the business vision and the commitment to consumers since establishment of Carrefour.

It first appeared in 1966. The idea is from C of Carrefour with a blue arrow on the right and red arrow on the left, meaning customers heading for Carrefour form all directions. Carrefour is the French name of the company.

In Taiwan, it is translated into Jialefu, meaning each family is happy and in bliss, corresponding to the business philosophy of Carrefour.

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